The economy is still in pretty bad shape job-wise. This is not news.
But for those of us who work in a fairly secure industry (knock wood, spit, spit, throw salt, cross my fingers) it's a little too easy to take shit - like a paycheck - for granted.
Until you talk to somebody like our bestie Dory, who is an extremely talented graphic designer, but who lives in the left ventricle of the recession-addled Heartland and is having a bit of trouble finding someone to, you know, design for.
So what does she do? Does she whine about it? Does she join the Tea Party and march around at City Council meetings dressed like Betsy Ross on crack, brandishing a misspelled sign?
She went authentic Helen Reddy on that shit. She stuck out her chin, pinned back her ears and went into business for herself. Hear Me Roar, motherfuckers!
Actually, she's going in to a couple of businesses, the first of which is photography and design. She's been doing this for a while, obv, but now she's taking it to the big-time. More to come later.
The, in my opinion, really interesting thing she's doing is NC17, so if you aren't 18 year old, don't click here.
Hang your head in shame, Tupperware. Sit down and shut up, Mary Kay. There's a new game in town and it's a HOOT!!
So here's the thing - she needs to get this venture off the ground and has been brainstorming marketing ideas. I'm thinking bachelorette parties are a perfect fit for this particular...product line. Why just sit around, getting drunk and playing stupid games when you could have a theme party?
Another option - maybe cougar birthday parties. You know, Happy 50th, we know your husband left you for a 30-year-old, but you don't need him to have a good time! Yes? You think? The trick is figuring out how to reach out to those women....
You're a diverse, creative, intelligent group of people, so I pose this question to you: Which markets do you think she should target, and how? We're obviously missing demographic groups here, I'm just not sure which ones. Sorority girls? How would you do that?
Hmm...Baby showers? Is that appropriate? Actually, personally, I think that would be damn funny. How the hell do you think she got knocked up to begin with?!
This may explain why I don't get invited to bridal or baby showers.
Please talk amongst yourselves and comment with your ideas. And do feel free to do some shopping while you're at it. Surely you know a pregnant woman or a 49-year-old....